On 11-12 May, First Underwriting exhibited for the first time at the BIBA Conference and they went down a storm! Equipped with an eye-catching stand and our team all decked out in their branded polo shirts, it was a great opportunity to continue on their mission to grow the business and develop the brand.
The BIBA Conference also gave us an opportunity to build the First Underwriting brand as being young, dynamic and different, and we’ve been the first business at BIBA to promote via TikTok and also brand the pavements of Manchester with Wet Graffiti.
The BIBA Conference is the insurance industry’s largest annual event, attended by over 6000 insurance brokers from across the UK, and was the first time in 3 years since the event last took place face-to-face.
Our exhibition stand looked fantastic. It was clean, fresh and modern – just like First Underwriting, and throughout the event our stand was a hive of activity.
Tom Donachie, Managing Director of First Underwriting, explains live from the BIBA stand, why their attendance at BIBA was so important this year: